Stitch

Stitch is Revnce's paper for people who run Shopify clothing brands. It covers the part of the business that decides whether a good season turns into money: what each size really earns, what a unit costs once freight and duty land on it, when to reorder and when to mark down.

Most apparel advice stops at the sales number. Stitch works from the order up, and every piece shows its sums so you can run them on your own catalogue.

It comes in three parts. Articles explain one idea with worked numbers. Founder Files are founders on the buying and margin calls they got wrong. News covers freight, duty, platform and cost changes, and what to check.