Revnce vs TrueProfit
Use TrueProfit if you want an affordable, accurate net profit dashboard for your Shopify store. Use Revnce if you need margin turned into decisions: what to reorder, hold or mark down by size, at true landed cost. TrueProfit reports profit; Revnce plans the buy.
Profit analytics for Shopify stores · Last reviewed
Where TrueProfit is better
TrueProfit is a focused, well-reviewed profit tracker, rated 4.9 from more than 900 reviews on the Shopify App Store. It pulls cost of goods per variant, shipping, transaction fees and ad spend from six ad platforms into a real-time net profit dashboard, with product-level profit, P&L reports and lifetime value. Setup is quick and pricing is low.
Where it leaves you
It tells you what your profit was. It doesn't plan the next buy: there is no inventory, reorder or markdown side, and landed cost is whatever unit cost you enter, not something built from your POs, freight and duty.
Choose TrueProfit if
- You want a real-time net profit dashboard at a low monthly price
- Your ad spend sits across several platforms, such as Meta, Google, TikTok and Amazon
- You sell many kinds of product, not mainly apparel
- You're happy to read the numbers and make the calls yourself
Choose Revnce if
- You need the reorder and markdown plan, not just the profit number
- Your landed cost changes with each PO, freight bill and duty rate
- Your sizes sell differently and you buy them at different depths
- You don't have a planner and want the work done for you
Side by side
| TrueProfit | Revnce | |
|---|---|---|
| True margin per SKU and size variant | Product-level profit, per-variant cost | ✓Per size variant |
| Stockouts by size caught before the reorder | Not in scope | ✓ |
| Size sell-through intelligence | Vertical-agnostic | ✓Clothing brands only |
| Ad spend connected to margin | Net profit after ad spend | ✓Connected by default |
| Weekly plain-English action plan | Dashboards and email reports | ✓ |
| Does the work for you | Self-serve | ✓Done for you |
| Who it was built for | Dropshippers & general DTC | Clothing founders |
The differences, explained
Where the cost comes from
TrueProfit: Syncs each variant's cost per item from Shopify when installed, and lets you edit costs per variant or import them by CSV. Edits apply to future orders unless you recalculate past ones.
Revnce: Builds landed cost from your purchase orders, supplier invoices, freight and duty, allocated across each PO by units, value or weight, and versioned so margins move from the day a new cost posts.
Profit reporting
TrueProfit: Real-time net profit after cost of goods, shipping, transaction fees, taxes, custom costs and ad spend, with product-level and ad-level profit on its higher plans.
Revnce: Contribution margin for every variant after landed cost, fees, fulfillment, returns and ad spend, used to decide which sizes are worth buying again.
Inventory and reordering
TrueProfit: Not part of the product. Its listing has no inventory planning, reorder or purchase order features.
Revnce: Per-size reorder, hold or stop calls within your MOQs, case packs and lead times, with the PO drafted for you to approve.
Advertising
TrueProfit: Syncs spend from Facebook, Google, TikTok, Bing, Snapchat and Amazon, with marketing attribution on its top plan.
Revnce: Reads Meta spend and allocates it to products as a cost. No attribution.
Who does the work
TrueProfit: A self-serve app. You set up costs and read the dashboard.
Revnce: A done-for-you buying desk. We build the plan; you approve it by reply or in your Revnce login.
Using TrueProfit and Revnce together
TrueProfit is a good daily read on store-wide profit. Revnce works a level down, on what each size earns and what to buy next. A brand can keep TrueProfit for its profit dashboard and use Revnce for buying decisions; neither depends on the other.
Getting started with Revnce
- 01
Connect Shopify, and Meta Ads if you run them.
- 02
Upload your last few purchase orders, supplier invoices and freight bills.
- 03
Get your Size & Margin Audit within 10 business days: margin by size, dead stock in dollars, and a rewrite of your next buy.
Questions about Revnce and TrueProfit
Is Revnce a TrueProfit alternative?
Partly. If you only need a profit dashboard, TrueProfit is cheaper and simpler. Revnce is for brands that want the next step done for them: a reorder and markdown plan by size, built on landed cost from their own POs and invoices.
Does TrueProfit track cost of goods by variant?
Yes. It syncs each variant's cost from Shopify and lets you edit costs per variant or import them by CSV. Revnce builds the cost instead, from your purchase orders, invoices, freight and duty.
Does TrueProfit help with inventory or reorders?
Its listing has no inventory planning or purchase order features. That is the part Revnce does: per-size reorder, hold and stop calls, with the PO drafted.
How does pricing differ?
TrueProfit has a 14-day free trial and monthly plans priced by order volume, with per-order charges above each plan's limit. Revnce starts every brand with a Size & Margin Audit, scoped to its catalog.
Which one should you use?
If the job you need done is the one TrueProfit is built for, use TrueProfit. If you run a clothing brand and the question keeping you up is which size is quietly losing money on every sale, that is the question Revnce is built to answer.
Sources
Claims about TrueProfit come from its own documentation, last checked . Features and pricing change; if something here is out of date, tell us and we will correct it.