For Apparel Brands on Shopify
Know which sizes to buy, mark down, or stop pushing before they cost you margin.
Revnce combines landed costs, sell-through, returns, inventory, and ad spend to show the true contribution margin of every style, color, and size, then tells your team what to do next.
Built for Shopify-first apparel brands with recurring purchase orders, size and color variants, and a team that has outgrown spreadsheet planning.
Size-level margin
Most planning tools tell you which sizes are selling.Revnce tells you which sizes are worth buying again.
A fast-selling size is not automatically a profitable size. Revnce accounts for discounting, returns, ad spend, duties, freight, fulfillment, and the next landed cost before recommending a reorder.
Oversized Hoodie, Bone · last 30 days
Ranked by units sold
What most planning tools show you
- 1L312 units
- 2XL287 units
- 3M204 units
- 4S96 units
Ranked by contribution per unit
After returns, markdown, ads and landed cost
- 1M+$14.20
- 2L+$11.90
- 3S+$6.40
- 4XL−$3.10
XL is your second-best seller and your only size losing money — a 26% return rate and heavier discounting take it below cost. Buy to the left-hand list and you reorder the loss.
Build size curves around expected contribution, not last month's unit sales.
An order decision in Revnce
One decision. Every number behind it.
Not a chart to interpret — an order to approve, with every figure it rests on shown and sourced.
Classic Tee, Black
4 variants · 12-week lead time · MOQ 300
| Metric | Small | Medium | Large | XL |
|---|---|---|---|---|
| Current stockShopify · synced 4 min ago | 42 | 8 | 11 | 96 |
| 30-day sell-throughShopify orders · 4 min ago | 61% | 92% | 88% | 19% |
| True contribution marginRevnce margin engine · rebuilt 06:00 | 29% | 36% | 34% | 8% |
| Return rateShopify returns · 4 min ago | 10% | 11% | 12% | 24% |
| RecommendationRevnce · 06:00 today | Hold | Reorder | Reorder | Do not reorder |
Recommendation
Reorder 360 units: 190 Medium, 170 Large. Hold Small. Do not reorder XL.
- Expected capital required
- $24,800
- Expected contribution margin
- 33%
- Avoided XL markdown exposure
- $6,200
Based on: 12-week lead time, MOQ 300, inbound freight estimate, 30-day return data, current cash floor.
Illustrative example using a representative apparel size curve — not a customer result. Every recommendation on this card is reproducible: review the data, assumptions, and cost allocation behind it. See it run on your catalog →
Founding brands
Built with apparel operators, not generic ecommerce templates
We are working with Shopify apparel teams to turn live buying, markdown, and return decisions into a repeatable margin workflow.
Built against real buying decisions
Every recommendation type starts from a decision an operator actually had to make that quarter — a reorder that had to clear an MOQ, a size that had to be marked down before it aged.
Apparel logic, not ecommerce templates
Size curves, drops, seasons, fit-driven returns. None of it generalises from a category-agnostic analytics tool, so none of it was adapted from one.
Set up with you, not handed to you
Landed cost mapping is where these systems usually fail. We do that part alongside your team, against your invoices and shipments, before you rely on a number.
Revnce is pre-launch. We publish customer results when we have them, not before.
Trusted numbers
Your landed-marginsource of truth for apparel.
Revnce turns invoices, purchase orders, freight, duty, returns, inventory, and sales into a trusted margin view for every variant.
Trusted is the word that has to be earned. If you have been burned by a dashboard with bad COGS, stale inventory, blended returns, or ad data that never quite reconciles, this is the part that matters: Revnce never collapses cost into a single number.
Cost is three numbers, not one
Classic Tee, Black · Medium
- Expected landed cost
- $8.40
- Actual landed cost
- $9.62
- Standard cost
- $8.75
What PO-2214 was quoted at
Once freight and duty settled
The rate margin reporting runs on
Cost changes by PO
- PO-2189Feb$8.10
- PO-2214Aug$9.62+$1.22
Ocean freight +$0.94, duty reclassification +$0.28. Your next unit costs $1.22 more than the one your margin report is still using — which is why the reorder above is sized against expected contribution, not last quarter's.
Every number says where it came from
Source and update time, on every figure that moves a decision.
Shopify orders & inventory
Synced 4 min ago
Returns
Synced 4 min ago
Meta Ads spend
Synced 22 min ago
Supplier invoice · PO-2214
Uploaded 2 Sep
Freight & duty · SH-118
Customs entry 28 Aug
Nothing in Revnce is an unattributed figure. If a margin looks wrong, you can trace it to the invoice, the shipment, or the sync that produced it.
How it works
From scattered records to an approved decision
Three steps, and none of them is “interpret this chart”. You bring the records behind your next buy; Revnce rebuilds the margin underneath them and hands back a decision you can check.
Bring in the operating data
Connect Shopify and Meta, then bring in the purchase orders, invoices, freight, duty, and return records behind your next buying decision.
Shopify
Meta AdsRebuild landed margin
Revnce separates expected, standard, and actual cost so every variant is measured against the economics you will actually face.
Classic Tee / Black M
Cargo Jogger / Khaki S
Oversized Hoodie / Grey
Review the decision
See the recommended buy, markdown, or action alongside its assumptions, cash requirement, and expected contribution margin.
📉 Cargo Jogger contribution is -8% after returns. 8 days of stock left — review before the next buy.
The whole system
Four floors, one direction of travel
Records land at the top and fall through the ledger, into a recommendation, and out as an action you approved.
Shopify and Meta connect directly. Purchase orders, supplier invoices, freight, duty and return records come in during founding-brand setup — every record behind your next buy, in one place.
The landed-margin system of record. Every SKU broken down to the size, every cost stacked against it — and expected, standard and actual landed cost kept apart, rather than blended into one rate that hides the movement.
Reads the ledger and makes the call. Not a dashboard telling you something is wrong — a specific buy, markdown or hold, with the assumptions, the cash requirement and the trade-offs attached. Inside the product, this floor is SAGE.
Nothing leaves this floor without your sign-off. The approved action is prepared inside the workflows your team already uses, then the result is tracked back against the decision that produced it. Inside the product, this floor is OPSY.
Tap a floor to see what it does.
The jobs
The decisions that make or lose your margin
What should we buy again?
Get a reorder recommendation by style, color, and size, corrected for the demand that stockouts hid — and constrained by MOQs, supplier lead times, cash, and inventory already inbound.
What should we mark down, and when?
Identify fringe sizes before they become end-of-season inventory. See the smallest discount likely to clear them, the margin impact, and what stays full price.
Where is profit leaking?
See exactly how freight, duty, returns, fulfillment, ad spend, discounting, and product cost affect contribution margin at the variant level.
Your weekly operating brief
The few decisions that need attention now, the expected impact of each, and a direct link to review or act.
A reorder is not just a forecast. It has a supplier MOQ, a lead time, an inbound shipment, a cash requirement, and a margin target. Revnce accounts for the trade-offs before it tells you what to buy.
- Supplier MOQs
- Case packs
- Production lead times
- Freight lead times
- Inbound shipments
- Cash runway
- Purchase-order status
- Discount plans
- Returns
- Stockouts
Data & integrations
Built on the numbers your team already uses
Every recommendation links back to its source data. See the inputs, the cost allocation, the assumptions, and the last refresh before you act.
Connected today
Shopify
Orders, inventory, variants, returns
Meta Ads
Spend attributed to product and variant
Enough on its own to rebuild contribution margin down to the variant.
Onboarding with founding brands
- Google Ads
- Accounting (Xero, QuickBooks)
- 3PL / fulfillment partners
- Purchase orders & supplier invoices
- Returns platforms
- Freight forwarders & customs entries
Revnce is built for Shopify-first brands. These sources come in during founding-brand setup — today that means we bring them in with you, from your invoices and exports, rather than a one-click connector. We would rather say that than put a logo here.
You stay in control
Revnce reads your data to build the decision. No price, ad, or purchasing action happens without your explicit approval, and you can disconnect any source at any time.
Works with your stack, not instead of it
Revnce is the landed-margin decision layer. It does not require you to replace your ERP, 3PL, accounting platform, or returns tool.
Why a profit dashboard is not enough
Each of these does its own job well. They do not connect this decision to landed contribution margin at the size level.
| Tool category | What it tells you | What it misses |
|---|---|---|
| Profit dashboards | What margin was | Which size to stop buying before the next PO |
| Inventory tools | What is likely to stock out | Whether the reorder preserves contribution margin |
| Ad platforms | Which campaign converts | Whether it is sending traffic to profitable, in-stock sizes |
| Spreadsheets | A custom view of the business | Current data, a shared workflow, and an audit trail |
Profit dashboards explain what happened. Inventory tools forecast what may run out. Revnce adds the landed-margin decision layer: which units are worth buying, at what cost, and with what expected contribution.
See how we compare →Recommendations to action
From recommendation to approved action
Revnce starts with a recommendation your team can inspect. When you are ready, it can draft the next action, route it for approval, and track the result.
Low stock · BLK-M2m agoonce stockouts count
Ready to reorder BLK-M, 120 units.
PO-1042 · Apex Textiles · ETA 12 days
Margin-Safe Buy
Builds a reorder by size against your supplier constraints, lead time, cash runway, and expected contribution margin. It corrects for the demand that stockouts hid, so a bestseller isn't cut because it spent three weeks unavailable.
Oversized Hoodieweek 2 of drop34 units on hand · auto-reverts Sep 3
Margin-Safe Markdown
Identifies dead sizes early and finds the smallest discount that clears them without sacrificing the rest of the style — in week two or three of a drop, rather than at end-of-season liquidation.
catalog avg 11% · 14 of 31 returns cite fit
Returns-to-Buying Intelligence
Detects fit and return problems at the size level, then feeds them forward into future size curves, product-page guidance, and reorder decisions. Returns stop being a cost line and start informing what you buy.
If you see these names inside the product
- SAGE
- Explains the decision — the assumptions, the trade-offs, and what would have to change for the recommendation to change.
- OPSY
- Prepares actions for your approval inside the workflows your team already uses.
Founding brand program
Work directly with the Revnce team to turn your current purchasing, inventory, return, and margin data into an operating decision system.
- 01
Assess your data
We review one recent reorder, markdown, or inventory problem, and what it actually cost you.
- 02
Build your margin model
We connect Shopify and map costs, returns, inventory, and purchase-order inputs with you.
- 03
Run live decisions
Use Revnce for your next buy or markdown decision, then measure the outcome together.
Includes
- Shopify and ad-data connection
- Landed-cost and margin setup, done with you
- Size-level buy and markdown recommendations
- Weekly decision review
- Direct product access and founding-member input
Founding brands begin with a paid implementation and decision pilot. We scope it after reviewing your catalog, data, and next purchasing decision — no obligation to proceed.
Not ready yet? We'll let you know when general access opens.
No spam, ever.
Frequently Asked Questions
Stop Guessing. Start Knowing.
Apply to join the founding brand program. We'll look at your catalog and tell you within a week whether your setup is a fit.
No spam. Launch updates only. Cancel anytime.